Mara Gordon is the Co-Founder of Aunt Zelda’s™, Zelda Therapeutics (now Zelira Therapeutics) (stock symbol: ZLD), and Octopi Wellness™. She specializes in the development of data-driven cannabis treatment protocols for seriously ill patients and is dedicated to bringing about change in the healthcare system. Prior to working with cannabinoid-based medicine, Gordon worked as a process engineer, helping Fortune 500 companies create intelligent software. This experience has enabled her to take a detailed and scientific approach to medical cannabis. Gordon has transformed the lives of thousands of patients suffering from a variety of ailments, including chronic pain, autoimmune conditions and multiple forms of cancer. Her pioneering work in the field of medical cannabis has been chronicled in films such as The Medicine in Marijuana, Mary Janes: Women of Weed, and the award-winning documentary Weed the People. Gordon is an outspoken and respected advocate for medical cannabis, reshaping perceptions and leading a healthcare revolution. She has presented at medical and industry conferences around the globe and holds multiple board positions, including North Bay Credit Union where she has been instrumental in helping cannabis businesses and their employees access safe banking.